Inheriting Traditions in the New Era

The logo of the PTU embodies 46 years of history and is ready to welcome a new chapter. More than 40 years ago, the PTU was born out of a movement for teachers’ rights. Founding member and Chairman of the Senate of the PTU Pun Tin-Chi accounts for the logo and its changes over the years.

Mr Pun witnessed the birth of the PTU logo

 

 

The PTU is built upon the efforts and contribution of the teachers at the time. And so was the logo. An art teacher who graduated from Grantham College of Education designed the logo based on the abbreviation ‘PTU’. The logo is simple and clear, which aligns with the image of teachers in the society – plain and hard-working. Pun recalls that teachers were happy with the design and the only amendment was flattening the bottom of the ‘U’ to imbue practicality, making the PTU a reliable pillar for teachers.

Right: New logo designed by Mr Or
Left: Original logo

The two-word Chinese abbreviation for PTU (教協)is represented in the typeface Song instead of the more popular BeiWei Zansyu. Mr Pun attributes the choice to the influence of printing fonts at the time. Printing technology was introduced from Japan to Hong Kong, giving rise to Song. In contrast with the rougher BeiWei Zansyu, Song highlights the quality of the intellectuals and symbolises the society’s shift from industrialisation to diversification.

Why green? Mr Pun said environmentalism first gained popularity in the early 70s. Although he understood little about ‘environmentally friendly’ back then, he still went for green as it is reminiscent of nature.

Some PTU executive committee members suggested amendment to the logo as early as in the 90s. Mr Pun reminisces that numerous companies such as KMB and Cathay Pacific made changes to their logos in the 80s and the 90s. The idea was dismissed as the PTU realised their logo had been in use for long enough that it became an icon.

Retouching the Original Logo for A New Chapter

To catch up with the times, the PTU invited the master of fonts Mr Sammy Or to modify our logo. He has spent years studying Song and helped to modify logos for large-scale organisations including the Hong Kong Observatory.

Mr Or was meticulous from conception to design. He spent 25 hours to modify the logo. He admitted it was not easy to add a new touch to traditions. In his creation, the biggest change was brought about by considering the font and the logo as one. He kept the traditional Song strokes with the image of teachers in mind and created a design that speaks reliability and pragmatism.

Eliminating frills and garnishes, the new font’s strokes are clean, simple and pragmatic. In contrast to the previous font, the current font is more balanced in the distribution of black and white, highlighting the characters’ contour and making them clear even from a distance. The logo’s thickness is also adjusted to maximise visual effects.

As a master of aesthetics, Mr Or wishes to retain the pragmatism in the new logo and font while instilling a younger touch. The aesthetics of words and images are not only a visual enjoyment, but also carry history and good nature.